Yoke
・ Launched: 2018
・ Country of Origin: Japan
・ Known For: Genderless design, comfortable silhouettes, high-quality natural materials, modern essentials
Launched in 2018 by designer Norio Terada, Yoke is a Japanese label celebrated for its minimalist aesthetic and genderless approach to contemporary fashion. Terada, who previously gained experience at major Japanese fashion houses, conceived Yoke with the philosophy of creating comfortable, everyday clothing that can be worn by anyone, regardless of gender. The brand is renowned for its use of high-quality, often natural materials, emphasizing soft textures, relaxed fits, and a sophisticated, subdued color palette. Yoke's designs focus on elevated essentials and versatile pieces that seamlessly integrate into a modern wardrobe, reflecting a commitment to timeless design and understated elegance over fleeting trends.
*Available from the Spring/Summer 2026 collection (delivery window: January–April 2026).