Collection: GR10K

・ Launched: 2017

・ Country of Origin: Italy

・ Known For: Workwear-inspired design, upcycled high-tech fabrics, minimalist aesthetics

Founded in 2017 by Anna Grassi, GR10K is an Italian fashion label that reimagines traditional workwear through a contemporary lens. Drawing from the legacy of Grassi S.p.A., a company established in 1925 known for producing military and industrial uniforms, GR10K merges archival designs with innovative materials to create functional yet avant-garde garments. The brand emphasizes sustainability by upcycling high-tech fabrics such as Kevlar and Aramid, commonly used in protective gear, into everyday apparel. GR10K's collections feature minimalist silhouettes characterized by clean lines, ergonomic designs, and a neutral color palette. The brand's approach challenges conventional fashion norms, focusing on utility and performance without compromising on style. Collaborations with artists and designers further enhance the brand's unique identity, blending industrial aesthetics with artistic expression.