GR10K
GR10K was founded in 2017 in Italy by Anna Grassi and operates as a subsidiary of Grassi 1925, a family-owned company with a rich history in technical garment production. The brand reinterprets industrial and military apparel into contemporary fashion, focusing on functionality and sustainability. Known for using materials like GORE-TEX and upcycled high-performance fabrics, GR10K creates unique designs. The collections feature utilitarian silhouettes, bridging the gap between workwear and modern aesthetics. GR10K promotes sustainable fashion by using innovative upcycling techniques. Its philosophy combines tradition with innovation, honoring functional garments while introducing them to a broader audience. The brand is celebrated for its minimalist approach and craftsmanship. GR10K continues to redefine sustainable fashion, blending heritage with modernity.