Collection: Omar Afridi

・ Launched: 2018

・ Country of Origin: United Kingdom (design based)

・ Known For: Cultural fusion, disruptive design, "Primitive Mode" aesthetic, craftsmanship

Founded in 2018 by Omar Afridi, who is of Afghan heritage, the OMAR AFRIDI brand quickly established its unique presence in the fashion industry. Headed by designer Hayate Ichimori and creative director Jun Kikuta, the brand's core philosophy revolves around disrupting existing images and revitalizing them through elements like incorporating a signature aluminum snap button or utilizing natural, earthy fabrics. Drawing deep inspiration from Omar's cultural heritage and the rich diversity of the Middle East, OMAR AFRIDI seamlessly integrates these traditions, craftsmanship, and aesthetics with contemporary design principles. This approach allows the brand to redefine aesthetics and champion cultural appreciation, offering a fresh perspective on fashion that celebrates the intersection of tradition and modern design.