Reebok
・ Launched: 1958 (as Reebok, roots in 1895)
・ Country of Origin: United Kingdom (originally), now United States (headquartered)
・ Known For: Athletic footwear and apparel, fitness innovation, heritage sportswear, pop culture influence
Reebok, with roots tracing back to 1895 in Bolton, England, when Joseph William Foster created some of the first spiked running shoes, was officially launched as "Reebok" in 1958 by his grandsons. The brand quickly gained prominence in the athletic world, becoming a global leader in sportswear. Reebok is renowned for its pioneering innovations in athletic footwear and apparel, particularly during the aerobics craze of the 1980s with iconic products like the Freestyle and the Pump. It has consistently blended performance technology with lifestyle aesthetics, influencing both sports and pop culture. Today, Reebok continues its legacy of empowering athletes and fitness enthusiasts, offering a wide range of products that celebrate its rich heritage while embracing modern performance and style.