Collection: SAN263-1

・ Launched: 2019

・ Country of Origin: South Korea

・ Known For: Incomplete & unfinished beauty, natural dyeing, process washing, handmade embroidery, narrative collections

Founded in 2019 by Kwon Min-joo, San263-1 is a South Korean menswear brand whose name itself carries deep meaning, referring to the lot number of a desert (coast sand dune) in Korea. This desert, shaped by nature over many years, symbolizes the brand's philosophy of continuous evolution and the beauty of the "incomplete and unfinished itself." San263-1 is celebrated for its reverence for history, culture, and objects, expressed through meticulous techniques like natural dyeing, process washing, and handmade embroidery. Each collection often tells a specific story, using unique materials like waxed cotton, linen, and sheepskin, accented with incised embroidery and bold black taping. The brand consistently pursues a quiet yet profound aesthetic, emphasizing subtle details that reveal themselves upon closer inspection, aiming to deepen its roots and slowly establish its unique value.