Collection: AVIVA JIFEI XUE

・ Launched: 2020

・ Country of Origin: United States (New York-based)

・ Known For: Genderless design, natural fibers, artisanal craftsmanship

Founded in 2020 by designer Aviva Jifei Xue, this New York-based label draws inspiration from the designer’s heritage, growing up between Japan and China. Aviva graduated from Parsons School of Design in 2017 with a degree in fashion design focusing on menswear. The brand emphasizes traditional craftsmanship and natural materials, using fibers such as hemp, wool, linen, and silk, often dyed through natural methods. Garments are detailed with handmade ceramic buttons, honoring materiality and heritage. Collaborations with generational mills in Japan allow for the sourcing of antique fabrics and the creation of custom textiles, blending Eastern influences with modern sensibilities. Aviva Jifei Xue’s designs reflect a commitment to both heritage and innovation, offering timeless, high-quality pieces that bridge cultures and generations.